We are building Canada's best insurance shopping experience

- Aren Mirzaian, CEO

Why We Do What We Do

Here at MyChoice we understand what shopping for car and home insurance is like and believe that nobody should have to overpay when it comes to their premiums. Getting insurance that’s right for you can be a bit of an ordeal, but our main mission is to help you see how much of a breeze it can be.

The recent environment of rate hikes and overpayment in the Canadian Car Insurance market (especially in Ontario) has created a want and a need to get a much better deal. By introducing abundance and choice, we put the power back into the customers hands. At MyChoice, the insurance companies compete for you! Using our expert knowledge combined with real consumer data we provide the best possible rates at the touch of a fingertip.

Being like-minded Canadians, we felt your pain and wanted to provide you with the number one insurance resource for Canadians.  Not only do we take the guess work out of buying insurance but we provide real and relatable information, which is easy to understand, helping you to compare and save when shopping online for home & auto insurance in Canada.

Who We Are

The recent environment of rate hikes and overpayment in the Canadian Car Insurance market (especially in Ontario) has created a want and a need to get a much better deal. By introducing abundance and choice, we put the power back into the customers hands. At MyChoice, the insurance companies compete for you! Using our expert knowledge combined with real consumer data we provide the best possible rates at the touch of a fingertip.

Being like-minded Canadians, we felt your pain and wanted to provide you with the number one insurance resource for Canadians.  Not only do we take the guess work out of buying insurance but we provide real and relatable information, which is easy to understand, helping you to compare and save when shopping online for home & auto insurance in Canada.

MyChoice Leadership

Aren Mirzaian

Aren Mirzaian

Chief Executive Officer

Matthew Roberts

Matthew Roberts

Chief Operations Officer

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